Miva Merchant and Google Analytics
Why reinvent the wheel? If you have an online store based on Miva Merchant, you’ll probably want to know where your buyers are coming from. Miva Merchant 5 does not include this capability by default,...
View ArticlePPC conversion rates: why they matter
Over the years we have managed a lot of pay-per-click campaigns for a variety of clients. Some of them have a thorough understanding of conversions, while there are still a lot that don’t. It is still...
View ArticleLength of sales cycle, your web site, and web analytics
The Google Retail Advertising Blog recently posted sales cycle statistics for a variety of consumer products. At the low end, shoppers took an average of 7 days to purchase pet supplies, while they...
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